I think the better option would be to remove the brokers in between advertiser and audience. Facebook, google ads work by tracking users' activity. That is what

I think the better option would be to remove the brokers in between advertiser and audience. Facebook, google ads work by tracking users' activity. That is what people are concerned about. And often time they show irrelevant ads that encourage impulsive buying. If the ads disappear from the face of internet, the internet will become very expensive. It will affect a lot of people including learners, unemployed people and those from third-world countries. As the internet is slowly dispersing into niche based, it is a good idea to have ads. Think of a niche based site run by an indie developer, he can collaborate with another business in his niche to show their ads on his site. It's a win-to-win situation for everyone. Developer get to pay his bills, advertisers get their brands in front of a highly potential buyers, users get to use the service for free and also get some nice recommendation through these niched ads. So, to sum up my answer to your question, broker-free internet would be better.