I've spent time selling SaaS products to SMBs and I really like the point about helping the customer sell the product to the rest of the organization. It's not

I've spent time selling SaaS products to SMBs and I really like the point about helping the customer sell the product to the rest of the organization. It's not enough to dazzle the customer into saying yes - you need to arm them with the tools to convince their boss/accountant/partners that this is the best solution.