I'm not a big free market guy, but this is basically "the free market" in action. The supermarket knows it can get cheap beef from elsewhere, and knows that the

I'm not a big free market guy, but this is basically "the free market" in action. The supermarket knows it can get cheap beef from elsewhere, and knows that there is profit in taking a public stand against deforestation. The result is this and frankly it seems right to me.