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Customer reviews and ratings can be one hell of a mess, not just for businesses but also for customers. As a customer, they are often useful in narrowing down
by revorad 15y ago
Customer reviews and ratings can be one hell of a mess, not just for businesses but also for customers.
As a customer, they are often useful in narrowing down one's choices, even with a margin of error from cheating or lack of enough data. But, they are still a heck of a lot of work! Ever tried choosing a wardrobe, washing machine or laptop based on reviews? You can spend hours reading wildly different accounts, which leave you more confused than when you started.
I generally read reviews to answer simple questions which the product listing does not answer. I try to find out if there are any common problems with a product.
A good FAQ and a list of the most common problems may be a better solution than pages of reviews.
- stef25 15y agoReviews can be pretty useful. If my mom needs a simple modem/wifi/router in her house, I'll just buy her whatever one has the most reviews on Amazon.
- revorad 15y agoIf you choose a product with a rating of more than 4 stars averaged over a lot of customer reviews, it's pretty decent data to go by. For routers, there are a handful of good brand names you can safely pick from. Even so, you admit you don't actually read the reviews, just go by the total number. It's harder when choosing a product like a washing machine which has a lot of options between 3-4 stars in any given price range and no clear winner.