Offering different levels of service for different amounts of money is a valid competition tactic. There are plenty of people who would forego bells and whistl

Offering different levels of service for different amounts of money is a valid competition tactic. There are plenty of people who would forego bells and whistles to pay less for a service. Of course, that depends on the features and service and price, but that's all up to you. It's not unethical at all. It's how capitalism works.