That looks like a really neat project, but asking $160 as a starting price for the kit is a bit too steep. Offer a cheaper alternative at less than $50 and lots

That looks like a really neat project, but asking $160 as a starting price for the kit is a bit too steep. Offer a cheaper alternative at less than $50 and lots more people will get involved, learn and fund your project. The current pricing structure just encourages people to buy stickers, not make stuff. You can get started with Arduino for less than $40 and even get a good kit for less than $70, so why does this cost so much more? I think the easier software interface should really be the focus of this. Why don't you make it work with any Arduino?