This is funny that the "badger, badger, badger" video was their first example, because I used it as my first example the other day while arguing that old meme c

This is funny that the "badger, badger, badger" video was their first example, because I used it as my first example the other day while arguing that old meme culture was only ever popular because early internet users were deprived of a large source of good niche internet humor, latching onto any scraps like a starving person. That video was popular as shock humor because of the surprise of encountering an animation so pointlessly catchy. That type of absurdist shock humor wears off fast as you get exposed to more of it. I do like their categorization of the past's "memes as [shock] humor" vs the modern "memes as expression", though I had expected to see that as a point that modern meme culture has more depth and versatility.