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But the fake reviews, throw-away brands, and counterfeit items are gradually corroding Amazon's credibility and brand identity among customers. Amazon are very
by onion2k 5y ago
But the fake reviews, throw-away brands, and counterfeit items are gradually corroding Amazon's credibility and brand identity among customers.
Amazon are very good at making money. This is not a problem for them; it's an opportunity.
Before Amazon lose all their credibility they'll introduce something like "Amazon Assured" that sells customers a guaranteed real item. They'll charge sellers for the privilege of having the "assured" status on the product page, and make filtering by assured status something that's only accessible to Amazon Prime users.
Users will believe Amazon are doing this to protect them.
- hoofhearted 5y agoAlready exists, it’s called Amazon Transparency.
- deadpannini 5y agoI don't get the implied scorn. Isn't reliable information valuable? Worth paying for? It sounds like you think this information should be priced in. I'm accustomed to that as well, since it has mostly been the commercial default for most of my life, but maybe unbundling it is worth a shot. After all, "Consumer Reports" isn't free either, and caveat emptor has forever been the law of the market.