I really don't think you can blame Facebook for the idiotic decisions of others who're cargo culting its strategies. It's not like Facebook held a gun to Reddi

I really don't think you can blame Facebook for the idiotic decisions of others who're cargo culting its strategies. It's not like Facebook held a gun to Reddit and forced them to have videos. The answer to the "why" question should be obvious: it's the same in every case. "We" shouldn't do what FAANG is doing because we are not FAANG". On that point, just because Floyd Mayweather makes a ton of money in the ring, you probably should not, even though you also have fists and can throw a punch. Same with the framework/platform hype. You don't have Google scale, means you don't have Google's problems that they have deviced solutions for. A megatanker perhaps isn't the best boat for a weekend fishing getaway. But I digress.