How are people buying in to GameStop after it has gone up by 20 times in price not "the ones that should lost it"? They're obviously just trying to get rich qui

How are people buying in to GameStop after it has gone up by 20 times in price not "the ones that should lost it"? They're obviously just trying to get rich quick, and knowingly taking a risk to do it. Who "should" lose the money in a case like GameStop? I can't think of any scenario where it's not the people jumping in late to try to make a quick buck. edit: Initially I vastly underestimated how much GameStop stock went up