I don't know what's the quantitative trend. I do know of several founders whose first company was a nasty ad-tech company (spyware), and after making their mil

I don't know what's the quantitative trend. I do know of several founders whose first company was a nasty ad-tech company (spyware), and after making their millions, their second company is a much more honorable digital health company. You probably can find examples where such people can keep on creating nasty companies, so it would be interesting to see if there was a research about whether or not people pursue more honorable goals after they get lots of cash.