The 'wtf' vibe is also generating all kinds of noise about the ad. Every Mac related website in my RSS feed had an article about it, and it's on every news sit

The 'wtf' vibe is also generating all kinds of noise about the ad. Every Mac related website in my RSS feed had an article about it, and it's on every news site I visit. The average consumer may be slightly confused, but the internet large is having it shoved in their face. Isn't that what you'd want with an aggressive ad campaign like this?