Why is this downvoted? The very definition of a capital cost is a one-time (or mostly one-time) expense. Regardless of whether you expect marketing costs to fa

Why is this downvoted? The very definition of a capital cost is a one-time (or mostly one-time) expense. Regardless of whether you expect marketing costs to fall in the future, they are still operating expenses. After all, Groupon can't operate without this expense. If marketing is a capital cost, then everything is, and therefor capital cost becomes a rather useless classification. Let me put it this way: What is an operating expense for Groupon?