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They have been touting MAUs and DAUs a lot over the last one year. Turns out their numbers are very very public. Whenever a new user creates an account, she au
by ankit219 5y ago
They have been touting MAUs and DAUs a lot over the last one year. Turns out their numbers are very very public.
Whenever a new user creates an account, she automatically gets added to r/announcements. It's not a choice, they dont even show it as an option.
The current subs of r/announcements is 127M. It was 124M at the start of this month. Just shows that reddit - with newer design or not - has not found much acceptance in the upcoming generations. They tend to visit the site, yet are hesitant to create an account. For reference, their MAUs for month of Dec 19 alone were 430M. They got a lot of help from SEO for everyone of their threads being indexed, and hence the high traffic, but regular users and personalized ads isnt there. Likely low ARPU.
Edit: This is probably the reason for those dark patterns too. If I can see that low conversion rate, so can people inside, and they would try and improve that via different UX patterns. Because it seems like a low hanging fruit when it is not really one.
- TameAntelope 5y agoYeah, “Reddit is going down because they only converted three million new users in the last month.” Is probably not the argument that will convince anyone who’s ever built a b2c of your point.
- ankit219 5y agoThat is not my argument. A standalone number of 3M is good, especially when 3M new users combined with 100M existing ones demonstrate huge stickiness. What I am trying to say is that, reddit is attracting a lot of new users through SEO, yet they have not been able to convert them like at all. The existing userbase is sticking and has been very active, but the site is not as appealing to new users who are just finding out about reddit.