However, the best thing to do to learn copywriting is follow the advice of the late copywriting ace Gary Halbert. Buy a book of control salesletters. ("Contro

However, the best thing to do to learn copywriting is follow the advice of the late copywriting ace Gary Halbert. Buy a book of control salesletters. ("Control" is an industry jargon which means that its a salesletter that has won in split tests with other versions of salesletters selling the same product.) Then copy and write the salesletters down by hand. Because copywriting is essentially writing. You can read everything about it and yet be a so-so copywriter. Or you can just copy 30 or so control salesletters and learn more than you would by reading voraciously on the topic. My swipe file book of control salesletters of choice is World's Greatest Direct Mail Sales Letters by Herschell Gordon Lewis. But its out of print. And second hand copies sell for $200-300 or so. Another good and more affordable book of control salesletters is: Million Dollar Mailings by Denny Hatch