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Apple’s Advertising Business Is Bigger Than You Think. It Could Get Bigger Still
- samspenc 5y agoThis is why I personally am of the opinion that Apple's claim to be "privacy first" is disingenuous. On the surface, it appears they care about the user, but they're really trying to cut their ad competitors (i.e., Facebook / Meta) down to size while boosting their own ad products and build a new income stream. An earlier example from May this year, when Apple announced they were adding ad slots in its App Store at the same time as they announced their crackdown on competing ad platforms: https://techcrunch.com/2021/05/05/apple-expands-its-ad-business-with-a-new-app-store-ad-slot/ https://techcrunch.com/2021/05/05/apple-expands-its-ad-busin...