The author of this piece is also the author of an industry bible for copywriters, The Copywriter's Handbook: http://www.amazon.com/Copywriters-Handbook-Third-St

The author of this piece is also the author of an industry bible for copywriters, The Copywriter's Handbook: http://www.amazon.com/Copywriters-Handbook-Third-Step-Step/dp/0805078045 http://www.amazon.com/Copywriters-Handbook-Third-Step-Step/d... My wife is teaching herself copywriting and liked this book, although a lot of the copywriting books are getting dated in light of the Internet - lots of references to fax machines, print writing, etc and little on SEO/writing for the web ("The web might be a fad, we'll know after 1995 if it'll be big..." type of copy). Would not be surprised to see references to typewriters or carrier pigeons in some of the dustier tomes. Anyone know any good Internet/SEO oriented copywriting books for beginners? Edit: Not to say the old classics aren't worth reading, there's principles of communication that have been the same for thousands of years. Just skip the parts on optimizing your telegrams...