What you call CEO speak is more or less part of normal human communication. Normal in the sense, that when you communicate towards a group, you anticipate the e

What you call CEO speak is more or less part of normal human communication. Normal in the sense, that when you communicate towards a group, you anticipate the effect your words will have and choose them accordingly. The actual content becomes secondary. In order to achieve the same desired effect for all recipients, the words have to be crafted very carefully and certain things are being described in ways that might look very different in retrospect. Sometimes you even have to lie, but if you are good, you can avoid that. Politicians do this non-stop.