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This reminds me of the huge campaign they ran a couple of years back, the one with the dinosaurs, I'm sure you remember it. The idea behind it was that a load o
by mixmax 18y ago
This reminds me of the huge campaign they ran a couple of years back, the one with the dinosaurs, I'm sure you remember it. The idea behind it was that a load of people in offices ran around with dinosaur heads. The point of the ads were that you were a dinosaur if you didn't upgrade to the new office.
However what the ad accomplished was that Microsoft got associated with dinosaurs - they managed to brand their own software as old and cranky.
I was absolutely flabbergasted that a company with that kind of resources couldn't at least find an intern to tell them that this was a really really bad idea. This looks like more of the same...