Although likely a fast follower of Apple and FB, I think Google will be able to monetize their eye-tracking attention models of VR/MR users more effectively tha

Although likely a fast follower of Apple and FB, I think Google will be able to monetize their eye-tracking attention models of VR/MR users more effectively than Apple using their current advertising knowledge and user trust. FB will probably be more aggressive, but has lost a lot of trust so may not capture the younger more valuable users. https://www.thinkwithgoogle.com/intl/en-154/marketing-strategies/video/the-battle-for-attention-in-your-living-room/ https://www.thinkwithgoogle.com/intl/en-154/marketing-strate... Your ability to not click to avoid future advertising will no longer be effective. They will learn exactly what distracts the most of your (visual) attention to ads and will target you with the most effective ads for your attention model. Then they will sell that model to their advertisers to develop more effective ads for your cohort based on value. Your visual saccades (the order, time, return rate) are not really consciously controllable, while they provide huge insight into both your past exposure and future interest images and ideas.