More like ultimately all these companies buy into a certain form of vendor lock-in and they have no competence or willingness to migrate or even consider the co

More like ultimately all these companies buy into a certain form of vendor lock-in and they have no competence or willingness to migrate or even consider the competition. It's starts with "oh I'm just renting a remote virtual server" and in no time it's "Oh, all my stack is tied to AWS proprietary products" because convenience. That's what Amazon wants.