It might be just an inherent lag between optimized mass consumption, and new innovative production. Scaling the Web out to the mass market happened first, next

It might be just an inherent lag between optimized mass consumption, and new innovative production. Scaling the Web out to the mass market happened first, next-generation innovations like Google showed up later. It is discouraging the direction is moving toward walled gardens. But there's a plus side to getting the platform out there to millions, making it more valuable to build innovations on. I can live with it as long as it's not one company owning the whole market, or a hundred small incompatible ones. Machines optimized for creating stuff keep getting better, and aren't going away. I don't think it's necessarily bad if those machines drop to a smaller market share. It's usually a much smaller percent of people who create the apps and content that aren't crap anyway, and most of the consumer audience goes to them. Getting optimized video production machines out to the masses via cellphones is cool, but it's not really improving the average video on YouTube. For creative ideas at the OS and interaction levels though... yeah, the platform owners need or want to own most of it. I think they're OK with jailbreaking the platform to the extent it creates a testing ground for new ideas, that they can then adopt.