If they believed that, I'm not sure they would have gone to the trouble of building their own app distribution channel. I would posit that they believe people

If they believed that, I'm not sure they would have gone to the trouble of building their own app distribution channel. I would posit that they believe people care about apps a great deal, and that Amazon would like to be positioned to make some money from that demand, either through a cut of sales or by making their hardware more attractive since it "has apps." They're the original kings of one-click buying, before Apple even sold apps. They'll make a killing and so will any developers who hitch their wagon to Amazon's strategy.