I don't know how we solve for the people that get a dopamine hit from a sales transaction. My MIL is a great example of this, she goes shopping just to go shop

I don't know how we solve for the people that get a dopamine hit from a sales transaction. My MIL is a great example of this, she goes shopping just to go shopping and get a deal. She buys more than she could ever want or use. Christmas is especially bad, buying so many presents she has a hard time wrapping them all in time. Consumerism embedded into the American psyche is no joke and I don't know how we change it given relentless marketing campaigns, habit, etc. I wish we could pull back but I don't know how we do it at a large scale that people will agree to.