It has little to do with 'Modern' 'Educated' or 'White Collar'. 'Public Communications' is more ancient than as the joke goes 'the oldest profession'. PR is p

It has little to do with 'Modern' 'Educated' or 'White Collar'. 'Public Communications' is more ancient than as the joke goes 'the oldest profession'. PR is probably the oldest profession. Even Egyptian Pharaohs were overwhelmingly concerned with their perception among the Plebes, the Nobles, and their Enemies, and almost everything they did was oriented towards that. Every group or individual in a position of power since then has that as a fundamental concern. Imagine writing a Constitution that says 'Everyone is Created Equal' and then still having slaves, you need some serious narrative formation to keep that paradox from bubbling up. (FYI I'm not taking a postmodern view of history here, just saying the issue is real). COVID is a gigantic example.