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It's about surprise... content that is surprising has more information content (from the perspective of the surprised person), which drives engagement. The prob
by tunesmith 5y ago
It's about surprise... content that is surprising has more information content (from the perspective of the surprised person), which drives engagement. The problem is that when you don't make a distinction between true surprising content, and false surprising content, it's a heck of a lot easier to generate false surprising content.