>They are going to cling to these gains for as long as possible, which is going to influence downstream prices for years to come. They will get undercut by som

>They are going to cling to these gains for as long as possible, which is going to influence downstream prices for years to come. They will get undercut by somebody new who doesn't care about making up for last years profit loss? How does Under Armour come out of somebodies basement to take on Nike? It might take a little time, but if somebody is overcharging just because they can, and they sell a commodity product, competition will arise. Luxury goods and marketing taxes may last longer. Shipping costs will go down someday. If inflation flatlines for a decade, then this happens again in a decade. Maybe this years inflation is catch up for the last decade of flatness.