The fundamental promise of the cloud was that it was going to be cheaper over time. That was 100% how it was sold back in the days. “We buy all the hardware to

The fundamental promise of the cloud was that it was going to be cheaper over time. That was 100% how it was sold back in the days. “We buy all the hardware to a fraction of the cost comparing to any private company”, and so on. Scale arguments. And “We manage the hardware and the platform so you can focus on features”. Today, Azure for instance motivates the high prices per request with things like security and compliance. I guess it is the same with other providers.