I think it is more or less a hedge. If NFTs fizzle out, Nike doesn't lose much. If NFTs do become a staple of society/the virtual world, they become one of the

I think it is more or less a hedge. If NFTs fizzle out, Nike doesn't lose much. If NFTs do become a staple of society/the virtual world, they become one of the early adopters and gain massive advantages in advertising and understanding of the space.