Yes - thinking about it, it's a market failure. Basically small markets (internal IT) can't sustain the investment to support the requirements design time cost

Yes - thinking about it, it's a market failure. Basically small markets (internal IT) can't sustain the investment to support the requirements design time cost issue - while the public cloud folk can say "any colour you like so long as it's black" and there are enough takers to pay for it all.