PG did NOT tell people to build businesses that don't scale. He told people to OPERATE businesses in ways that don't scale. That is of course true for this busi

PG did NOT tell people to build businesses that don't scale. He told people to OPERATE businesses in ways that don't scale. That is of course true for this business - the overall model scales extremely well, but obviously what they're doing at the moment isn't scaleable. It is however an excellent proof of concept of the business model.