I like Bunnie a lot and I always enjoy reading posts from his website. That said, while I generally support his hardware manufacturing ideas, it's exceptionall

I like Bunnie a lot and I always enjoy reading posts from his website. That said, while I generally support his hardware manufacturing ideas, it's exceptionally hard to compete in this space against the largest electronics companies and against Asian manufacturing. As someone who also used to be involved in North American electronics manufacturing, there are so many factors, from local environmental regulations to the large network effects in Shenzhen, that it's almost impossible unless you have something truly novel and brilliant marketing. Good luck to Bunnie, I hope it works out. Finally, let me just comment on the magnificent customer service of Digikey. If I ever had to source anything electronic, I would use them again in a heartbeat, to the point where I would use them over cheaper alternatives, because they are so good.