Back in the day, a lot of content that we take for granted today didn't even exist online (e.g. wikipedia, webmd, heck even mundane things like maps) As someon

Back in the day, a lot of content that we take for granted today didn't even exist online (e.g. wikipedia, webmd, heck even mundane things like maps) As someone who got into the web industry through discovering content for a niche topic, search engines have always been only a superficial helper in finding content, with most content discovery happening through finding niche, relevant, obscure long tail keywords via deep diving, then unearthing more content via deep diving into searches based on these new keywords, rinse and repeat.