Erm, kinda. The site does talk about POSSE (Post Once to your Site, Syndicate Everywhere), as well as using web 2.0 to your advantage. So I don't think it's hyp

Erm, kinda. The site does talk about POSSE (Post Once to your Site, Syndicate Everywhere), as well as using web 2.0 to your advantage. So I don't think it's hypocritical for the site to be SEO or social optimised.