In my industry/sector I led a sales team for a company that had a moderately successful exit, where a lot of similar companies ultimately failed. People often a

In my industry/sector I led a sales team for a company that had a moderately successful exit, where a lot of similar companies ultimately failed. People often asked what the strategy was, and I said "I told a lot of customers NO". We stayed focused on a core market, and worked to avoid customers that seemed like they would be difficult and demand resources disproportionate to their spend with us.