3 ms·
Never enter into a relationship you're not willing to walk out on. Full stop. I've worked for a number of agencies over the last 10 to 15 years. The myth is yo
by chiefalchemist 5y ago
Never enter into a relationship you're not willing to walk out on. Full stop.
I've worked for a number of agencies over the last 10 to 15 years. The myth is you need to hit grand slams. Big clients. Big budgets. And tolerate anything.
If that works, it's an outlier. What you need is a solid string of singles and doubles. Sure occasional triples and home runs are great. But as the stakes go up, often so do the unreasonable expectations and demands. One bad client can easily cost you more - time, energy, focus, team satisfaction, etc. - than that revenue. So what looks like big gains are in reality a loss.
TL;DR - Success isn't about the clients you get, it's about the ones you avoid (or worst case fire).