Problem with targeted advertising is that it won’t magically go away because end users don’t want ads. This whole business model has at least four more sides: c

Problem with targeted advertising is that it won’t magically go away because end users don’t want ads. This whole business model has at least four more sides: content creators, content platforms (like Facebook/Medium), infrastructure services (like programmatic ad platforms), and advertisers. This whole model is mostly frictionless for everyone except end users, who get abused by targeted ads. (one can argue that even for end users this model provides value: an ability to browse all this content without paying to anyone; if we do not consider attention a form of currency, that is) Maybe in the future we will shift from this ad-driven model, and that would resurrect RSS, semantic web and other good things which are now mostly gone due to advertisement-driven web. One can only hope.