Toyota seems to have lost their way. They've been late to the EV game, they wasted a lot of time touting hydrogen as a solution, and now they seem to be dead se

Toyota seems to have lost their way. They've been late to the EV game, they wasted a lot of time touting hydrogen as a solution, and now they seem to be dead set on screwing over their relationship with the customer. Here in Norway the electrification of automobiles has come quite far, and one thing that is quite striking is that all these new brands keep popping up. Years ago I read a lot of papers on incumbents in the face of technological disruption. If you look at the last 100 or so years, only about 15% of incumbents manage to hold on to their dominant position in the face of technological disruption. I wonder if Toyota is going to have a significant market share in 20-30 years. A lot of the decisions made by the top brass seem to indicate that they're reaching the end of the industrial life cycle.