I have been following this list from Jonathan Stark - Hourly Billing is Nuts. - Prospect says the project "shouldn't be too hard" or something to that effect.

I have been following this list from Jonathan Stark - Hourly Billing is Nuts. - Prospect says the project "shouldn't be too hard" or something to that effect. - Prospect has a strong idea about how long the project will take. - Prospect replies to email in a way that indicates they didn't really read (or perhaps comprehend) my message. - Prospect uses language that is too formal for me (or not formal enough). - Prospect seems obsessed with price before we've even discussed the project. - Prospect tells me that they have had bad experiences with consultants in the past. - Prospect seems to run their business in an overly reactive way (vs a proactive way) - Prospect refuses to engage in a Why Conversation on our initial sales call. - Prospect can't answer Why questions to my satisfaction (and won't/can't put me in touch with someone who can). - Prospect and I can't agree upon clear business goals for the project. - Prospect insists on what I believe to be unrealistic goals for the project. - Prospect insists on what I believe to be an unrealistic timeline for the project.