Is this happening to Toyotas in Japan? Feels like the “un-Japanese” thing to do. I remember getting a cell phone as a college student. I had AU but my Japanese

Is this happening to Toyotas in Japan? Feels like the “un-Japanese” thing to do. I remember getting a cell phone as a college student. I had AU but my Japanese friends had Docomo. Docomo was way more than AU for the first year but the longer you were a customer the cheaper it was. It felt like real loyalty. I was trained on the US system that the fort year was the cheapest me then they increased the rates. The complete opposite.