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It risks the founder's net worth so there are some reasons to improve, maybe not enough.
It risks the founder's net worth so there are some reasons to improve, maybe not enough.
Quitting risks their net worth more, so they have an incentive to keep at it potentially regardless of results.
It risks the founder's net worth since we ban their cars from driving if they aren't safe. If we didn't then they would continue to run unsafe programs.