3 ms·
The total value captured isn't just the initial subscription. The LTV calculation should also incorporate, just off the top of my head: sale of valuable custome
by shostack 5y ago
The total value captured isn't just the initial subscription. The LTV calculation should also incorporate, just off the top of my head: sale of valuable customer data, improved targeting of ads for new cars based on that telemetry, upsells to additional subscription services, increases in subscription price, affiliate commissions from other subscription services that get bundled in, etc.
They don't have these things yet necessarily, but hard not to justify it once Pandora's box is opened.
- soared 5y agoAuto related data is already huge thing, but dealerships don’t do much in the way of collection and sale. Someone who is shopping for a car is super valuable to advertise to, but after that purchase they lose all their value. Telemetry data straight from a cars location is not sold, if it even exists. It would be extremely valuable but seems potentially illegal.