I can only see this being an accelerating problem with the recent surge in marketing (at least in the States) of buying crypto, backed by the likes of Tom Brady

I can only see this being an accelerating problem with the recent surge in marketing (at least in the States) of buying crypto, backed by the likes of Tom Brady, Matt Daemon, Megan Thee Stallion, and David Ortiz. Unsophisticated investors unaware of the need to own their own private keys are ripe to be hit by these sorts of things, and I have a feeling the next big hack of the companies selling these schemes is going to leave a lot of unsophisticated customers of these products with nothing. I had to own my private keys back when I was more into crypto because the concept of a crypto exchange was a new (and somewhat laughable) concept. It seems like that is the most common way that people hold crypto now - in a exchange account.