As a solo developer, one part of the reason to contract marketing is not exactly knowing what i do not know. While I try to keep focus narrow (i.e. optimize "th

As a solo developer, one part of the reason to contract marketing is not exactly knowing what i do not know. While I try to keep focus narrow (i.e. optimize "this PPC campaign") I also explain that I know very little about it and hope to leverage experience of the firm doing just that, and if there is anything else that needs to be done - please let me know, don't be a robot executing program exactly as given. So far I did not have much success doing it this way. Each time I have to learn about specific area and only after some understanding, trial and error, I can hire someone who will just follow the steps.