From the article: Personal financial columnists and comedians do not understand the jobs that gift cards do. They are not cash-but-worse-in-every-way. Closed l

From the article: Personal financial columnists and comedians do not understand the jobs that gift cards do. They are not cash-but-worse-in-every-way. Closed loop cards allow a giver to personalize a gift to the recipient. A Barnes and Noble gift card to a favorite niece tells that niece that you remember she is a reader, unlike those uncreative family members who would just give her cash. If anyone’s psychology is being manipulated, it is likely the recipient, on a theory very similar to the one that causes many readers’ employers to offer a gym stipend instead of the equivalent amount of salary. You appreciate the money more, not less, because of the story about your relationship it comes with.