I think the sweet spot is pitching to customers. We can assume that founders know how to pitch to investors, or at least it's something everyone picks up on the

I think the sweet spot is pitching to customers. We can assume that founders know how to pitch to investors, or at least it's something everyone picks up on the job. But how do you get that pitch to the right target market? I've met founders who tried to sell ships with FB ads. So I think there's a lot to be said about experimenting with channels. A lot of the BS is treating a specific marketing channel as a nail - everyone tried to convince you that you need FB ads, Google ads, SEO, mailing list, billboards, whatever it is they are good at. Guerrilla marketing would also be quite useful. It's not brought up enough today, because it doesn't scale (some investors hate it). But it's a good way to start the momentum with a very low budget.