I don't disagree its annoying for a consumer, I live in Europe. However, a publisher has to license the content from a producer, that producer (or distributor)

I don't disagree its annoying for a consumer, I live in Europe. However, a publisher has to license the content from a producer, that producer (or distributor) sets the price on a regional basis. In the US the ROI likely stacks up better than for Luxemburg. A publisher (Netflix etc) would prefer to have a simpler model, but it has to make sense financially. Part of the reason large publishers are also increasingly producers, not just for exclusivity of content.