Largely from a B2B perspective. Marketing is product. If your product is a mess no one will buy. Most products are a mess. Get your funnels and acquisition flo

Largely from a B2B perspective. Marketing is product. If your product is a mess no one will buy. Most products are a mess. Get your funnels and acquisition flows right, but get what happens after conversion right as well. If you spend $100 getting a customer to convert and then they churn because the product is a mess you’re burning huge piles of cash - and depending on your product your customer base might be small enough in the early stages that word gets around. Marketing is about onboarding. If customers can’t get significant value wins quickly then there’s no point sending them to your product. Marketing is incremental. Yes, you want to drive thousands of people to your product right now because the numbers mean that X thousand eyeballs means n customers. You’ll feel pressure to do this; going too early is as bad as not going hard enough at the right time. Marketing is price strategy. Your product is too cheap which makes people think it is disposable and has little value. Your product is too cheap which means you can’t afford marketing and support. Your product is too cheap which means you hit a problem in six months time when you have to put up your prices. Marketing is simplicity. If you need three lines to explain something that’s probably two lines too many. Marketing is your brand voice. I see far too many startups playing buzzword bingo rather than trying to communicate in a clear and authentic way about their product. Marketing is them, not you. If you spend time telling people why your product is great they won’t listen; it’s like writing films: show, don’t tell. Marketing is leadership and knowing how to get people to coalesce around your vision and how to nudge people towards decisions so that they think your best ideas are their own. Marketing is obsessing over the right shade of yellow, or the right typeface - but knowing that getting it done well enough now is better than doing it perfectly tomorrow. Marketing is about having a replicable toolkit that gets done what you need to get done and absolute fluency in those tools. Find the right tools and learn to use them in a way that lets you bend them to do what you need to do. Less is more. Complexity is death. Marketing is about defining and understanding when the needle is moving, and ignoring bullshit metrics. And marketing is about tying together a bunch of glib truisms in the hope that people feel like you know what you’re talking about.