There's also some inspiration taken from Sony's patent "System for converting television commercials into interactive networked video games": https://patents.g

There's also some inspiration taken from Sony's patent "System for converting television commercials into interactive networked video games": https://patents.google.com/patent/US8246454B2/en https://patents.google.com/patent/US8246454B2/en (Note in particular "SAY MCDONALDS TO END COMMERCIAL" in Figure 9.)