I suspect the NGO in question simply has no idea of how many people were using their news-feed. If it’s not in the Google Analytics report, it’s not being used.

I suspect the NGO in question simply has no idea of how many people were using their news-feed. If it’s not in the Google Analytics report, it’s not being used. Many modern website managers (unlike the “webmasters” of two decades ago) are either unaware that web server logs exist and can provide useful information about web requests (in a privacy-respecting manner) – or they might not have access to them.